Nothing Really Matters is NYC’s Latest ‘Hidden’ Subway Bar

 Nothing Really Matters is the latest from Adrien Gallo, whose previous endeavors included Double Happiness and Grand Banks. It’s located between the entrance and the turnstile in the downtown-bound 1 train station at 50th Street and Broadway. “Expect the unexpected, right?” says head mixologist Cyllan Hicks. “It’s kind of like an old-school New York idea, where you walk down to a hidden cocktail bar. It’s kind of like a mystery for people when they come down here. And the place is beautiful.” The cinematic subway entrance that leads to Nothing Really Matters is next to the Duane Reade on 50th Street near Broadway. The facade is adorned in signs for the newsstand and barber shop that previously operated in the station’s small retail areas. An illustrated haircut legend is still on display. Trash is strewn about. It looks like a subway station from 1984’s Ghostbusters. 

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